British Airways plc
Identifieur interne : 000E47 ( Main/Exploration ); précédent : 000E46; suivant : 000E48British Airways plc
Auteurs : Leopaul Dana [Singapour] ; Daniella Vignali [Royaume-Uni]Source :
- International Marketing Review [ 0265-1335 ] ; 1999-08-01.
English descriptors
- Teeft :
- Airline, Airline deregulation, Airline industry, Airway, Allegheny, Allegheny airlines, American airlines, Austrian airlines, British airways, British airways flight, British airways livery, British airways uniforms, British caledonian, British mediterranean airways, Brymon airways, Business class, Business class wine, Business traveller, Cabin management, Canada connectors, Canadian airlines, Designator code, Flight attendants, Franchise agreement, French airlines, Global airline, Global excellence alliance, Hong kong, Horizontal relationships, Independent firm, Industry structure, International marketing review, Joint marketing, Kennedy airport, Lufthansa, Many airlines, Market forces, Market share, Multilateral alliances, Nippon airways, Nordair metro, Ransome airlines, Same airline, Scandinavian airlines system, Singapore, Singapore airlines, Star alliance, Swissair, Western airlines.
Abstract
There is no sound reason to believe that there will not be a single global market in air transport. Those were the words of Sir Colin Marshall, the chairman of British Airways. To give the airline an image of being a global airline, the amount of 60 million had been earmarked. Simultaneously, British Airways Chief Executive Robert Bob Ayling wanted the firm to become the bestmanaged company in Europe, by the year 2000. This case study assesses how British Airways have gone about achieving this goal.
Url:
DOI: 10.1108/02651339910280957
Affiliations:
Links toward previous steps (curation, corpus...)
- to stream Istex, to step Corpus: 001010
- to stream Istex, to step Curation: 000F31
- to stream Istex, to step Checkpoint: 000C35
- to stream Main, to step Merge: 000E48
- to stream Main, to step Curation: 000E47
Le document en format XML
<record><TEI wicri:istexFullTextTei="biblStruct"><teiHeader><fileDesc><titleStmt><title xml:lang="en">British Airways plc</title><author><name sortKey="Dana, Leopaul" sort="Dana, Leopaul" uniqKey="Dana L" first="Leopaul" last="Dana">Leopaul Dana</name></author><author><name sortKey="Vignali, Daniella" sort="Vignali, Daniella" uniqKey="Vignali D" first="Daniella" last="Vignali">Daniella Vignali</name></author></titleStmt><publicationStmt><idno type="wicri:source">ISTEX</idno><idno type="RBID">ISTEX:9B1281720BB7E004D8868495480286005BDEE57C</idno><date when="1999" year="1999">1999</date><idno type="doi">10.1108/02651339910280957</idno><idno type="url">https://api.istex.fr/document/9B1281720BB7E004D8868495480286005BDEE57C/fulltext/pdf</idno><idno type="wicri:Area/Istex/Corpus">001010</idno><idno type="wicri:explorRef" wicri:stream="Istex" wicri:step="Corpus" wicri:corpus="ISTEX">001010</idno><idno type="wicri:Area/Istex/Curation">000F31</idno><idno type="wicri:Area/Istex/Checkpoint">000C35</idno><idno type="wicri:explorRef" wicri:stream="Istex" wicri:step="Checkpoint">000C35</idno><idno type="wicri:doubleKey">0265-1335:1999:Dana L:british:airways:plc</idno><idno type="wicri:Area/Main/Merge">000E48</idno><idno type="wicri:Area/Main/Curation">000E47</idno><idno type="wicri:Area/Main/Exploration">000E47</idno></publicationStmt><sourceDesc><biblStruct><analytic><title level="a" type="main" xml:lang="en">British Airways plc</title><author><name sortKey="Dana, Leopaul" sort="Dana, Leopaul" uniqKey="Dana L" first="Leopaul" last="Dana">Leopaul Dana</name><affiliation wicri:level="1"><country xml:lang="fr">Singapour</country><wicri:regionArea>Nanyang Business School</wicri:regionArea></affiliation></author><author><name sortKey="Vignali, Daniella" sort="Vignali, Daniella" uniqKey="Vignali D" first="Daniella" last="Vignali">Daniella Vignali</name><affiliation wicri:level="1"><country xml:lang="fr">Royaume-Uni</country><wicri:regionArea>Department of Retailing and Marketing, Croydon College, Croydon</wicri:regionArea><wicri:noRegion>Croydon</wicri:noRegion></affiliation></author></analytic><monogr></monogr><series><title level="j">International Marketing Review</title><idno type="ISSN">0265-1335</idno><imprint><publisher>MCB UP Ltd</publisher><date type="published" when="1999-08-01">1999-08-01</date><biblScope unit="volume">16</biblScope><biblScope unit="issue">4/5</biblScope><biblScope unit="page" from="278">278</biblScope><biblScope unit="page" to="291">291</biblScope></imprint><idno type="ISSN">0265-1335</idno></series></biblStruct></sourceDesc><seriesStmt><idno type="ISSN">0265-1335</idno></seriesStmt></fileDesc><profileDesc><textClass><keywords scheme="Teeft" xml:lang="en"><term>Airline</term><term>Airline deregulation</term><term>Airline industry</term><term>Airway</term><term>Allegheny</term><term>Allegheny airlines</term><term>American airlines</term><term>Austrian airlines</term><term>British airways</term><term>British airways flight</term><term>British airways livery</term><term>British airways uniforms</term><term>British caledonian</term><term>British mediterranean airways</term><term>Brymon airways</term><term>Business class</term><term>Business class wine</term><term>Business traveller</term><term>Cabin management</term><term>Canada connectors</term><term>Canadian airlines</term><term>Designator code</term><term>Flight attendants</term><term>Franchise agreement</term><term>French airlines</term><term>Global airline</term><term>Global excellence alliance</term><term>Hong kong</term><term>Horizontal relationships</term><term>Independent firm</term><term>Industry structure</term><term>International marketing review</term><term>Joint marketing</term><term>Kennedy airport</term><term>Lufthansa</term><term>Many airlines</term><term>Market forces</term><term>Market share</term><term>Multilateral alliances</term><term>Nippon airways</term><term>Nordair metro</term><term>Ransome airlines</term><term>Same airline</term><term>Scandinavian airlines system</term><term>Singapore</term><term>Singapore airlines</term><term>Star alliance</term><term>Swissair</term><term>Western airlines</term></keywords></textClass><langUsage><language ident="en">en</language></langUsage></profileDesc></teiHeader><front><div type="abstract" xml:lang="en">There is no sound reason to believe that there will not be a single global market in air transport. Those were the words of Sir Colin Marshall, the chairman of British Airways. To give the airline an image of being a global airline, the amount of 60 million had been earmarked. Simultaneously, British Airways Chief Executive Robert Bob Ayling wanted the firm to become the bestmanaged company in Europe, by the year 2000. This case study assesses how British Airways have gone about achieving this goal.</div></front></TEI><affiliations><list><country><li>Royaume-Uni</li><li>Singapour</li></country></list><tree><country name="Singapour"><noRegion><name sortKey="Dana, Leopaul" sort="Dana, Leopaul" uniqKey="Dana L" first="Leopaul" last="Dana">Leopaul Dana</name></noRegion></country><country name="Royaume-Uni"><noRegion><name sortKey="Vignali, Daniella" sort="Vignali, Daniella" uniqKey="Vignali D" first="Daniella" last="Vignali">Daniella Vignali</name></noRegion></country></tree></affiliations></record>Pour manipuler ce document sous Unix (Dilib)
EXPLOR_STEP=$WICRI_ROOT/Wicri/Sarre/explor/MusicSarreV3/Data/Main/Exploration
HfdSelect -h $EXPLOR_STEP/biblio.hfd -nk 000E47 | SxmlIndent | more
Ou
HfdSelect -h $EXPLOR_AREA/Data/Main/Exploration/biblio.hfd -nk 000E47 | SxmlIndent | more
Pour mettre un lien sur cette page dans le réseau Wicri
{{Explor lien
|wiki= Wicri/Sarre
|area= MusicSarreV3
|flux= Main
|étape= Exploration
|type= RBID
|clé= ISTEX:9B1281720BB7E004D8868495480286005BDEE57C
|texte= British Airways plc
}}
| This area was generated with Dilib version V0.6.33. |  |